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PUMA Brasil

Campaign: Elas Movem Juntas

Services: Graphic Design/Art Direction/Associate Creative Direction

The Women’s Training campaign for PUMA Brasil, Elas Movem Juntas, aims to empower women to exercise for fun rather than solely for aesthetics. Featuring global model and actress Isis Valverde, young actress Larissa Manoela, influencer Dora Figueiredo, and Olympic sprinter Vitoria Rosa, the squad embodies fun, boldness, and unapologetic empowerment.
As a graphic designer, my responsibility is to ensure that the visual identity of this campaign follows the same unity as PUMA globally. As an Associate Creative Director, I played a key role in driving the creative vision and ensuring the successful execution of the campaign from concept to delivery. Combining artistic talent with strategic thinking and leadership skills, I aimed to deliver impactful and memorable campaigns that resonate with the target audience.