Fernanda Hashimoto

WORK ABOUT

PUMA Brazil

Campaign: Women’s Day

Services: Graphic Design/Art Direction/Associate Creative Direction

The Women's Day campaign unites eight icons, ranging from global actresses to championship-winning athletes, who come together to inspire women worldwide to embrace exercise for enjoyment. Spearheaded by PUMA Global under the banner "She Moves Us," this movement gained momentum in Brazil, advocating the powerful notion that women move forward together.
The campaign celebrates the collective strength of women, emphasizing that behind every remarkable woman stand others whose shared strength propels them to greater heights. It underscores the belief that when women support each other, their potential knows no bounds.