Fernanda Hashimoto

Pingoo Casa

Project: Always On / DTC / Social

Services: Creative Design / Art Direction

Pingoo is an ecommerce brand dedicated to enhancing your home aesthetic with accessible products. As the Art Director, my role is to position Pingoo as an aspirational brand with added value, orchestrating photoshoots and forging partnerships with influencers and celebrities.
Additionally, as a Creative Designer, my responsibility is to conceptualize campaigns and identify opportunities while ensuring consistent branding across all touchpoints.